Edmund Tay


Design Republic Website


Art Direction

User Interface

User Experience

Commissioned by the founders of Design Republic China – renowned architects, Neri&Hu to relook and redesign the entire website for thedesignrepublic.com

The Design Republic is beyond just a furniture shop, it hosts talks, produces magazines and gathers the community to have a better conscience of what design is and why is it essential in our modern world. The concept of the website is to show the myriad of activities that the Design Republic is actively doing with a continuously up to date blog-style design.

Initial wireframes

I’ve also relooked into the main engine of the site, which is e-commerce that delivers curated well-designed design products to the masses. The site showcases a better information flow of the products from where is it from to the designer’s profile. The main idea is to put design and designers upfront and to make sure the concept of the Design Republic runs through even in a usually dull e-commerce environment.

Visit the live site here